How to Determine if Your Copywriter is Worth It
If you want to generate an income on the internet, you are going to need a web site. If you want that website to help you bring in funds, it should be extremely well written. Unless you're good at copywriting already it's smart to engage the services of someone well-qualified to write the text on your web site. An expert copywriter can help you rake in far more money than you could ever hope to see if you attempted to write the text yourself. Evidently, not all copywriters are born equal. Some copywriters are extremely talented. Some dream of having talent but are just trying to make some bucks because they've heard that online copywriting is easy. Here is how you will be able to tell them apart.
Does the copywriter have his or her own web site? Any copywriter who would like to create web copy needs to have a site that features their bio, a resume, a few samples and anything else they want to share. If the writer doesn't have his or her own site, how are they going to be able to help you put up yours? Examine the copy on this web site. If it is riddled with mistakes this is a bad sign.
How well do you respond to the copy on the copywriter's website? This is more involved than just noting grammar and spelling errors. Does the web site copy trigger an emotional response as you read it? Are you feeling warmly toward the copywriter? Does it make you want to continue reading and find out more about the person? Does the copy make you feel like you want to employ that copywriter right away? Does the copy make you want to run the other way? Does the copy make you mad? These are all vital reactions and you should heed to them.
Do a background research on the writer. Try to look for reviews on online discussion boards and independent web sites. It's unlikely that you will obtain any terrible reviews on the writer's own website. You want to do a search for the writer's name to find out if there are any testimonials or reviews on web sites that aren't run by or able to be falsified by the writer him or herself. These reviews deserve special attention. You should also ask the copywriter to provide you a few references. See to it that you follow up and actually contact those references and get an honest opinion from them.
It special info is crucial to actually go over any samples supplied to you by the writer. Ask for additional samples than can be read on the writer's website. This is especially important if the copywriter claims he or she is an expert in a subject. When the writing reads like it was copied from Wikipedia or is particularly unclear, it's best to find someone else.
There are many different ways to find find this out if a copywriter is worth your money or not. It is essential to do your homework and look beyond the person for information pertaining to his/her reputation and character.